I attend a lot of business events that include networking. When meeting someone new, one of the first things we ask each other is “what do you do [for a living]?”

It’s an easy question, right? Providing a clear, direct answer is SO important to build our personal brand, help us find jobs, and facilitate new business…

And yet I almost never get a good answer to this basic query!

You have one minute to explain yourself, your business, your goals, and your passions. Your audience knows none of these. Are your prepared? Can you present your vision smoothly, enticing them to want to know more?

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